The Seven Sins of Innovation [electronic resource] : A Strategic Model for Entrepreneurship / by D. Richards.
Material type: TextPublisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014Edition: 1st ed. 2014Description: XVIII, 274 p. online resourceContent type:- text
- computer
- online resource
- 9781137432537
- 658.022 23
- HD62.7
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Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.
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