Darwinian Fitness in the Global Marketplace [electronic resource] : Analysing the Competition / by P. Rajagopal.
Material type: TextPublisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2012Edition: 1st ed. 2012Description: XV, 295 p. online resourceContent type:- text
- computer
- online resource
- 9781137268334
- 658.8 23
- HF5410-5417.5
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Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.
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