PRAGYAAN

Walmart and Bonobos : an integration of two unlikely business models / Michelle Burton, Malvika Rajagopal, and Jessica L. Hurst (Iowa State University).

By: Contributor(s): Material type: TextTextPublisher: New York (N.Y.) : Bloomsbury Publishing, 2020Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): LOC classification:
  • HD9940.U6 B87 2020
Online resources: Summary: "This case study focuses primarily on acquisitions of differing business models. The main learning objective is for students to understand the advantages and disadvantages of retail acquisitions of differing business models. Both companies are unique in terms of target customers, business models, and product lines; hence, this case study seeks to better understand Walmart’s acquisition of Bonobos."--Bloomsbury Publishing.
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Includes bibliographical references.

"This case study focuses primarily on acquisitions of differing business models. The main learning objective is for students to understand the advantages and disadvantages of retail acquisitions of differing business models. Both companies are unique in terms of target customers, business models, and product lines; hence, this case study seeks to better understand Walmart’s acquisition of Bonobos."--Bloomsbury Publishing.

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