Management Mistakes and Successes, Tenth Edition [electronic resource] / Hartley, Robert.
Material type: TextLanguage: English Publisher: Wiley, 2010Edition: 1st editionDescription: 1 online resource (382 pages)Content type:- text
- computer
- online resource
Hartley's casebook is rich in content with easy to read case studies that are well suited for business professionals. They'll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google's entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders.
Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2011.
Mode of access: World Wide Web.
Copyright © Wiley 2011
Made available through: Safari, an O’Reilly Media Company.
Online resource; Title from title page (viewed September 21, 2010)
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