PRAGYAAN

To Disrupt or Not to Disrupt? [electronic resource] / Gans, Joshua.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: MIT Sloan Management Review, 2020Edition: 1st editionDescription: 1 online resource (8 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
Genre/Form: Online resources: Summary: To disrupt, or not to disrupt? That is a very important question. Rather than single-mindedly heading down the path of would-be disrupter, new entrepreneurial companies can and should evaluate the trade-offs between disruption and other strategies. Doing so allows them to choose a strategy that is right for that startup, in that market, at that time, and to learn as the company commercializes its idea.
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To disrupt, or not to disrupt? That is a very important question. Rather than single-mindedly heading down the path of would-be disrupter, new entrepreneurial companies can and should evaluate the trade-offs between disruption and other strategies. Doing so allows them to choose a strategy that is right for that startup, in that market, at that time, and to learn as the company commercializes its idea.

Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2020.

Mode of access: World Wide Web.

Copyright © 2020 MIT Sloan Management Review 2020

Made available through: Safari, an O’Reilly Media Company.

Online resource; Title from title page (viewed February 19, 2020)

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