Multinationals as flagship firms [electronic resource] : regional business networks / Alan M. Rugman and Joseph R. D'Cruz.
Material type: TextPublication details: Oxford : Oxford University Press, 2003.Description: 1 online resource (xii, 219 p.) : illISBN:- 9780191698521 (ebook) :
- 658.049 22
- HD62.4
In this text, Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the concept of the flagship firm. This theory of the flagship firm/five partners model is then applied to the telecommunications, chemicals, automotive and electronics sectors.
Description based on print version record.
Includes bibliographical references and index.
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