Your search returned 8 results.

Results
	1.	Is H&M’s brand architecture resulting in competitive challenges? / Sarah Youd and Michael Beverland (RMIT University). by Youd, Sarah [author.] Beverland, Michael [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York (N.Y.) : Bloomsbury Publishing, 2019 Online resources: Click here to access online Availability: No items available. Add to cart (remove)
	2.	Influencer backlash and instagram built brands : examining the way forward for Imvely and Ji-hyun in South Korea and beyond / Inhae Choi and Michael Beverland (RMIT University). by Choi, Inhae [author.] Beverland, Michael [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York (N.Y.) : Bloomsbury Publishing, 2019 Online resources: Click here to access online Availability: No items available. Add to cart (remove)
	3.	#Boycott Marchesa : rebuilding brand image in the #MeToo era / Alice Randall, Michael Beverland (RMIT University). by Randall, Alice, active 2019 [author.] Beverland, Michael [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York (N.Y.) : Bloomsbury Publishing, 2019 Online resources: Click here to access online Availability: No items available. Add to cart (remove)
	4.	The Salt Gypsy brand community / Lisa R. Kjerulf, Michael B. Beverland. by Kjerulf, Lisa R [author.] Beverland, Michael [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London, UK : Bloomsbury Publishing, 2018 Online resources: Click here to access online Availability: No items available. Add to cart (remove)
	5.	Modern luxury : how Gucci rebranded, refreshed, and reinvented itself into a cult-following / Zabrena Lopez, Michael B. Beverland. by Lopez, Zabrena [author.] Beverland, Michael [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London, UK : Bloomsbury Publishing, 2018 Online resources: Click here to access online Availability: No items available. Add to cart (remove)
	6.	Building online engagement at Sephora / Jingyi Wang, Michael Beverland. by Wang, Jingyi, active 2018 [author.] Beverland, Michael [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London, UK : Bloomsbury Publishing, 2018 Online resources: Click here to access online Availability: No items available. Add to cart (remove)
	7.	Di$count Universe : luxury brand in a post-modern world / Michael Beverland. by Beverland, Michael [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London, UK : Bloomsbury Publishing, 2019 Dissertation note: Contains extended teaching notes. Other title: Discount Universe : luxury brand in a post-modern world Online resources: Click here to access online Availability: No items available. Add to cart (remove)
	8.	Building a lifestyle brand through extensions : Bhumi Organic Cotton / Anjum Khan, Michael B. Beverland. by Khan, Anjum [author.] Beverland, Michael [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London, UK : Bloomsbury Publishing, 2019 Dissertation note: Contains extended teaching notes. Online resources: Click here to access online Availability: No items available. Add to cart (remove)

Home | IITHLibrary |RAIITH |Catalog

A service provided by IITHLibrary

© Copyright 2022-2023. IITHLibrary, IIT Hyderabad

web page visitor counter