Media innovation and entrepreneurship / edited by Michelle Ferrier & Elizabeth Mays.
Material type:
Continuing resourcePublisher: [Montreal, Quebec] : Rebus Community, 2017-Distributor: [Victoria] : BCcampus, BC Open Textbook Project Description: 1 online resource (xvi, 376 pages) : chiefly colour illustrationsContent type: - text
- computer
- online resource
- 9781989014011
- P91.3 .M44eb
Media Innovation and Entrepreneurship Edited by Michelle Ferrier & Elizabeth Mays is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
Includes bibliographical references.
Developing the Entrepreneurial Mindset -- Ideation -- Customer Discovery -- Business Models for Content & Technology Ventures -- Nonprofit Model Development -- Freelancing as Entrepreneurship and Consulting as Business Models -- Startup Funding -- Pitching Ideas -- Marketing Your Venture to Audiences -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges.
"This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. It covers the following topics: Developing the Entrepreneurial Mindset, Ideation, Customer Discovery, Business Models for Content & Technology Ventures, Nonprofit Model Development, Freelancing as Entrepreneurship and Consulting as Business Models, Startup Funding, Pitching Ideas, Marketing Your Venture to Audiences, and Entrepreneurship Abroad: Cultural and International Perspectives and Challenges"--BC Campus website.
Mode of access: World Wide Web.
This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license.
This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license.
Online version, 2017; title from PDF (viewed on February 5, 2018).
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