The Entrepreneurial Journalist's Toolkit [electronic resource] / Kelly, Sara.

Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.

Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2015.

Mode of access: World Wide Web.

Copyright © Routledge 2015 2015

Made available through: Safari, an O’Reilly Media Company.

Online resource; Title from title page (viewed February 11, 2015)