PRAGYAAN

Managing Social Media and Consumerism [electronic resource] : The Grapevine Effect in Competitive Markets / by . Rajagopal.

By: Contributor(s): Material type: TextTextPublisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013Edition: 1st ed. 2013Description: XVIII, 259 p. online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781137281920
Subject(s): Additional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification:
  • 658.8 23
LOC classification:
  • HF5410-5417.5
Online resources: In: Springer Nature eBookSummary: Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
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Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

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