Product Development Strategy [electronic resource] : Innovation Capacity and Entrepreneurial Firm Performance in High-Tech SMEs / by Mina Tajvidi, Azhdar Karami.
Material type: TextPublisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2015Edition: 1st ed. 2015Description: XVII, 198 p. online resourceContent type:- text
- computer
- online resource
- 9781137501394
- 658.022 23
- HD62.7
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Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy.
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